We believe in the simple principle that a good pair of heels can empower a woman
in her daily journeys. The dream of bringing well-crafted high heels to young women
began with just one shop in Singapore. It has since grown to a community of like-minded
women and business partners around the world, who appreciate our products for their
comfort and originality.
Our commitment to this dream is reflected in our prices. It is based on the idea
that a good quality, affordable pair of shoes is one of the simplest forms of luxury
and that it should be accessible to as many women as possible. We would like our
customers to feel a heartfelt satisfaction and connection with our shoes, making
us part of their adventures of a lifetime.
Each pair Heatwave shoes is a representation of our belief in innovation, attention
to detail and efficiency. Processes are kept simple in small-scale factories and
it is still very much a hand made product.
The journey of our shoes starts in the design room, where questions of trends, practicality
and comfort are addressed. Once at the factory, the mold for each design is fitted
and the textiles selected are prepared. Then each part from the inner, to the heels
and sole is put together, often without the help of machines. Before each pair of
Heatwave shoes are packed and sent to the shelves, they are rigorously checked for
defects. Men and women at the factory oversee each stage of this process intensively.
We call this ‘quality with a human touch’.
Though our designs are as dynamic as the women who adorn them, we like to keep our
style simple and elegant. Each collection is released on a monthly basis with new
designs arriving at the store weekly. Each monthly collection is then categorized
into a Seasonal collection, which is planned at least 6 months ahead of time.